Having a high performing keyword with a good CPA, you increase the bid amount and expect better results. Nevertheless, what you have are diminished returns. Does this story sound familiar to you?
Adwords is a powerful marketing tool for businesses. It can get your ads in front of thousands of potential customers in no time. However, setting bids and budgets is a tricky task. If you’re not careful, you can potentially burn all of your money. Here are the 5 scenarios you should never increase your bids.
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