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Don’t forget these important steps during Google Ads campaign configuration

Your Google Ads account needs to be set up with a few important steps in mind as it will be the only way your account will have its optimal performance. For every Google Ads account, from small-scale to sizable, checking the Google Ads campaigns configuration is easily overlooked. Be careful! The wrong setting can seriously damage your campaign’s performance and it takes a few minutes to avoid the mistakes. Getting Started Before jumping in, there are a few things that are worth keeping in mind: Most likely you use the Google Ads Editor – use campaign level view and  select or configure [...]

Finding Long Tails – A Task That Seems Impossible To Complete In The Digital Age

No matter how great your keywords are, there will always be keywords that, for better or worse, don’t quite match your target. That’s why Search Query Report plays a crucial part in account success. Providing the hidden insights, Search Query Report (SQR) shows the actual queries which are driving traffic to your site. Digging through SQR is a never-ending process. There is always more as long as your campaigns are running. This article discusses mainly the long tail keyword, disregards the other features in the Search Query Report. Figure 1. SQR potential long tail keyword insights What is a long tail [...]

The 7-minute Guide For an Effective Landing Page

Sometimes, all you need is one high converting landing page to bring in the big bucks. Here are some proven tips that will bring you an effective landing page. Keep it clean Landing page aims to entice visitors and drive them further down the conversion funnel. When designing your page, focus on making it easy for visitors to convert. With that said, it is recommended to use strong contrasting colors to separate the background, foreground, and call to action. Featuring a great color combination in your designs can change the tone of your messages for your visitors and enable the visitors [...]

10 Quick Tips And Tricks To Improve Click-Through Rate And Quality Score Of Your Keywords

The art of Ad-Creation is learning from best practices and constantly testing and refining. There’s no assured formula for a perfect ad; however, keep these tips in mind when creating an add. Include punctuation in your adcopy A question mark (?)  is a great way to add an extra punch and catch the attention. While can be used in either ad’s description or headline, question mark shines better in the headline. Moreover, one exclamation mark is allowed in one ad description. By adding end punctuation, you create a complete thought rather than a fragmented statement and thus makes your ad pops. [...]

Negative Keywords – Positive Performance

Unlike Search Engine Optimisation, negative keywords in SEA is an essence. The use of negative keywords has been proved to increase Google Ads account substantially. A throughout list of negative keywords keeps your costs down and maintain relevant traffic coming to your website.   Read on for tips that you can incorporate into your SEA game. Positive from the Negative A long-standing account with historical data and clicks would be simpler to dive into the search queries report, and thus an excellent negative keywords list is built promptly whether manually, or semi automated with our Tweak & Fix module. But what [...]

5 Scenarios Where You Should Not Increase Your Bids in Google Ads Finding Long Tails – The Sisyphean Task of the Digital Age

Digging through Search Query Reports to find the hidden insights on a frequent basis is a highly repetitive and Sisyphean task. Every time you start from the beginning, it never ends and there is always more, as long as your campaigns are running. digging into the SQR for potential long tail keyword insights: This article focuses mainly on the importance of long tail keywords and will omit the other features/results which you can learn by analyzing the Search Query Report. What is a long tail keyword? Long tail keywords are search phrases that are longer and more specific. Often, visitors that [...]

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