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A 4-minute guide to predicting the maximum amount spent retaining customers.

Customer lifetime value is the value a customer contributes to your business over their entire lifetime at your company. If you ever wonder how much a customer is worth to you how much you should spend to gain a new customer how much you are spending to retain your existing customers how to reduce your churn rate how to calculate Customer Lifetime Value (CLV) You have come to the right place.   Retention value “Statistically speaking, the cost of acquiring a new customer costs five to ten times more than retaining an existing one. Not only that, but repeat customers spend, [...]

Finding Long Tails – A Task That Seems Impossible To Complete In The Digital Age

No matter how great your keywords are, there will always be keywords that, for better or worse, don’t quite match your target. That’s why Search Query Report plays a crucial part in account success. Providing the hidden insights, Search Query Report (SQR) shows the actual queries which are driving traffic to your site. Digging through SQR is a never-ending process. There is always more as long as your campaigns are running. This article discusses mainly the long tail keyword, disregards the other features in the Search Query Report. Figure 1. SQR potential long tail keyword insights What is a long tail [...]

The 7-minute Guide For an Effective Landing Page

Sometimes, all you need is one high converting landing page to bring in the big bucks. Here are some proven tips that will bring you an effective landing page. Keep it clean Landing page aims to entice visitors and drive them further down the conversion funnel. When designing your page, focus on making it easy for visitors to convert. With that said, it is recommended to use strong contrasting colors to separate the background, foreground, and call to action. Featuring a great color combination in your designs can change the tone of your messages for your visitors and enable the visitors [...]

10 Quick Tips And Tricks To Improve Click-Through Rate And Quality Score Of Your Keywords

The art of Ad-Creation is learning from best practices and constantly testing and refining. There’s no assured formula for a perfect ad; however, keep these tips in mind when creating an add. Include punctuation in your adcopy A question mark (?)  is a great way to add an extra punch and catch the attention. While can be used in either ad’s description or headline, question mark shines better in the headline. Moreover, one exclamation mark is allowed in one ad description. By adding end punctuation, you create a complete thought rather than a fragmented statement and thus makes your ad pops. [...]

The One Reason For Better Performances Of Some Media Agencies

Running a media agency is hard. In some ways, it’s harder than running a more typical business. With a growing list of challenges that keep them from sustaining success, agencies have issues and different problems to think about: Low digital margins Different and high demands from different customers Highly competitive environment High client churn High cost of sales The list goes on. And that means they need different solutions.   What’s the key success that helps you overcome them? If I would tell you that you can free 90% of your staff’s time and increase customer satisfaction at a cost of [...]

An easy way to Discover the Hidden Potential of Your Google Ads Campaigns in Under 60 Seconds

Would you like to improve your Google Ads account to drive more qualified leads while reducing cost per conversion? Figuring out the untapped potential of your campaign might be what you want to do. This document will help you to discover the hidden potential of your campaigns for free. Based on historical data of your accounts, Adscale’s Performance Simulator uses its AI to calculate and provides new insights objectively.   The following insights shall be discovered with Performance Simulator: The overall percentage of improvement you can get A better way to smartly allocate your budget Keywords that are not performing optimally [...]

Tweak & Fix: 1-click For An Easy Google Ads Optimisation

Adjusting bids and budget, our algorithms are working vigorously to improve your Google Ads campaigns performances. Even better, you can further improvements by getting to know Adscale’s Tweak & Fix module. Tweak & Fix module Meet this digital consultant: The Tweak & Fix module. Throughoughtly investigating your campaigns’ historical statistics, The Tweak & Fix calculated and suggest improvements for your account and campaign structure. 1-Click Fix A new feature of Tweak & Fix module has released. It allows you to apply the recommendations with just one click away. Whether adding new keywords, excluding search partners or pausing duplicates, all these recommendations [...]

5 Scenarios Where You Should Not Increase Your Bids in Google Ads Finding Long Tails – The Sisyphean Task of the Digital Age

Digging through Search Query Reports to find the hidden insights on a frequent basis is a highly repetitive and Sisyphean task. Every time you start from the beginning, it never ends and there is always more, as long as your campaigns are running. digging into the SQR for potential long tail keyword insights: This article focuses mainly on the importance of long tail keywords and will omit the other features/results which you can learn by analyzing the Search Query Report. What is a long tail keyword? Long tail keywords are search phrases that are longer and more specific. Often, visitors that [...]

5 Challenges Agencies and Media Companies Face

Digital marketing is always going to be a changing industry. As the digital landscape continues to evolve, so do the challenges. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization. Here are some of the top challenges faced by agencies and media companies Lower Gross Margins The rapid growth of digital marketing created a competitive and complicated landscape; therefore, it is an onerous task to maintain a healthy gross margin. Moreover, when competition is on the rise, the pricing continues to drop. You might end up with using more [...]

The 5-minute Guide For an Effective Landing Page

Sometimes, all you need is one high converting landing page to bring in the big bucks. Here are some proven tips that will bring you an effective landing page. Keep it Clean Landing page aims to entice visitors and drive them further down the conversion funnel. When designing your page, focus on making it easy for visitors to convert. With that said, it is recommended to use strong contrasting colours to separate the background, foreground, and call to action. Featuring a great colour combination in your designs can change the tone of your messages for your visitors and enable the visitors [...]

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