During Q1 we will introduce Facebook optimizing. Like you are used to get better results, higher ROI and less work with AdWords.
Besides getting better results you will also be able to optimize between FaceBook and AdWords. We wil find exactly when clicks or conversions are better in one platform or the other, and optimize accordingly.
We are currently beta-testing; if you would like to join just ping us: firstname.lastname@example.org.