Sometimes, all you need is one high converting landing page to bring in the big bucks. Here are some proven tips that will bring you an effective landing page.
- Keep it clean
Landing page aims to entice visitors and drive them further down the conversion funnel. When designing your page, focus on making it easy for visitors to convert.
With that said, it is recommended to use strong contrasting colors to separate the background, foreground, and call to action. Featuring a great color combination in your designs can change the tone of your messages for your visitors and enable the visitors to easily navigate.
- Set the focus
There are many landing pages are short on content, and that’s a problem because content is what converts. A good landing page provides sufficient information to create a strong case for your product or service, and help persuade the readers. However, it shouldn’t be overly complex that might overwhelm the readers. Keep the content succinct and focused. One extra tip is to use bulleted lists to make the information easily scannable.
- Call to Action
A call to action (CTA) on a website acts as a signpost that let the user know what to do next. Letting the users know the next step to purchase a product or sign up for newsletter, a clear CTA helps remove friction in moving the users down to the sales funnel. Using a strong command verb with a sense of urgency has proven to increase users response. Use it!
- Above the Fold
Above the fold is the portion of the webpage that is visible without scrolling. It is recommended to place your important marketing messages on the top page, and do not hide your call-to-action buttons or forms in areas that require searching.
- Mobile & Speed
These two variables are crucial but often overlooked. As of 2014, mobile overtook desktop as the primary device people use to access the internet; therefore, making your site mobile-friendly is vital.
Additionally, users have no patience for websites with poor load speeds. A study shows that half of the users expect a site to load in less than 2 seconds, and most web users will abandon a site that isn’t loaded within 3 seconds. Having a slow website means you will lose your current customers, lower conversion rates and lose traffic. Therefore, optimise your website for the fastest possible speed and mobile-friendly.
Bonus tip: Learn from Others
Take a look at your competitors’ landing pages – learn what they do effectively and learn from their mistakes.
Check out: LandingFolio: a gallery featuring stunning landing page designs – to get the inspiration.
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